Meltemi and Zesti to become fully part of the alsico family.
We are excited to share that, on the 23rd October 2023, Meltemi and Zesti will be transitioning fully under the Alsico brand, one of the world’s largest workwear companies. As most of you will be aware, Meltemi has been owned and operated by Alsico for over 10 years but under its existing brand, and Zesti is an Alsico collection, managed by the group company through its operations in the UK.
Alsico itself is currently undertaking a full global rebrand, consolidating all of its country operations under a singular brand. This includes Altreva in the Czech Republic, Vestilab in Barcelona, High Tech in Belgium, Hi Tec in the USA, and the branded operation locations in Morocco and Tunisia. This global initiative seemed a logical time to implement a similar change in the UK, aiming to better communicate our group's strengths, scale, operational capabilities, and our innovative products.
In the background, Meltemi and Zesti have always been supported by the Alsico group operationally, so the change is very much a brand led incentive. We will, however, be refining our operations in the Healthcare sector, ensuring we intensify our efforts to serve our customers even more effectively. This is all driven by the group's vision to establish the most respected and responsible workwear companies globally.
Throughout the remainder of the year, we will reach out to you via email and phone to discuss this transition. Later in the year, both the Meltemi and Zesti websites will be retired, and replaced by a new flagship Alsico website. Should you have any questions about this transition or any related topics, please contact your account manager or reach out to us via email or phone.
We hope you welcome this transition as it is being implemented to deliver a clearer, more defined business, a more visible line of sight to the global company and, of course, a stronger, more efficient and more secure UK operation.
For more information, please speak to your Account Manager